The Demographics object contains demographic information describing a consumer. It is the basis for the SPENDiD algorithm.
This is an object representing a consumer demographic profile. It is required by all requests and is used as the basis for the SPENDiD algorithm.
{
"gross_annual_income": 131613,
"net_annual_income": 102000,
"age": 40,
"household_members": 3,
"zip": "77479",
"is_homeowner": true
}
| property | type | description | default |
|---|---|---|---|
| gross_annual_income | number | income (before taxes) for all earners in the family | optional |
| net_annual_income | number | income after taxes for all earners in the family. This is considered a constraint for budget models | required |
| age | int | age (years) of the primary earner | optional |
| household_members | int | head count of the household. | optional |
| zip | string | ZIP code. | required |
| is_homeowner | bool | indicates whether household owns or rents their home | false |