API Reference

The Demographics object contains demographic information describing a consumer. It is the basis for the SPENDiD algorithm.

This is an object representing a consumer demographic profile. It is required by all requests and is used as the basis for the SPENDiD algorithm.

{
   "gross_annual_income": 131613,
   "net_annual_income": 102000,
   "age": 40,
   "household_members": 3,
   "zip": "77479",
   "is_homeowner": true
}
propertytypedescriptiondefault
gross_annual_incomenumberincome (before taxes) for all earners in the familyoptional
net_annual_incomenumberincome after taxes for all earners in the family. This is considered a constraint for budget modelsrequired
ageintage (years) of the primary earneroptional
household_membersinthead count of the household.optional
zipstringZIP code.required
is_homeownerboolindicates whether household owns or rents their homefalse